To a select group of young men, flood water is a challenge. A test. A dare. Is my four-wheel-drive tough enough to make it through that flooded creek?
Sometimes, the answer is “No”. That’s when Queensland Emergency Services are called. At remote locations, our officers then risk their lives.
Traditional warnings weren’t working, so this wet season we did something very different.These young men like a challenge. So that’s exactly what we gave them.
Introducing Tough Checker. Simply find your make and model. Add your accessories. Then calculate. But, because no car is tough enough for flood water, no one scores above 50.
And every user gets tips to improve their score – which have nothing to do with their vehicle.
Queensland Fire and Emergency Services (QFES)
Executive Creative Director, Rob Morrison
Art director/UX&UI/social, Yuji Sekiya
Week 1 result:
Avg. Time: 2:43 (Standard Avg. 2:30/page)
Bounce rate: 9.27% (Avg. 50%)
People Checked: 3089