Integrated digital campaign for Westpac's most rewarding card Altitude Black.
I was given an opportunity to come up with series of digital concept & exections.
-Standard banner
-Contexual banner
-Geo-targeted banner
-Dynamic scraping banner (Expedia & Ticketek)
-Interactive/dynamic banner
-Interactive ipad ad
-Interactive landing page
-Interactive outdoor adshell
-Digital billboard
-Responsive landingpage (Desktop & smartphone)
Other credit:
Clare Austin (Copywriter)
Karl Raynold (Digital CD)
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